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Category Archives: Press Articles

GROW Perspective: Why I Give Back To The Industry

Original Article published by Greenhouse Grower
October 27, 2014

If you’re reading this, you must have a strong connection with the floral industry, but our industry is sadly underfunded. By doing your part to give back, you help this problem and leave a legacy of support for the green industry. Do not wait for someone else to provide all the support. It is up to each of us to strengthen our industry.

Without industry members making thoughtful donations, researchers have a difficult time attaining the necessary funds to conduct the research that improves all of our businesses. Giving back to the industry enables organizations to help fund research focused on pest and disease control, cut flowers, effects of light, growth regulation and post harvest techniques. Research leads to longer-lasting flowers and more profits for everyone.

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Altman Plants named Top 2 Grower in the United States

Greenhouse Grower names Altman Plants as No. 2 in Top 100 Growers

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The Press Enterprise: Drought for Businesses, it’s lawns out, conservation in

Altman Plants is collaborating with water suppliers, local water districts, and the Natural Resources Conservation Service to develop a model for water conservation techniques.

“Water that seeps from irrigated pots of red roses, pink geraniums and acres of other plants at a western Riverside County nursery adds up to more than 100 million gallons a year.

With drought gripping California, the owners of Altman Plants near Lake Mathews jumped at the chance when water providers offered to pick up half the $900,000 cost of a recycling system at the nursery. Runoff is captured in plastic-lined ditches and reservoirs then pumped to nursery stock grown for Home Depot, Lowe’s and other retailers across the country.

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Greenhouse Grower: Meeting the Demand for Edibles

As a growing number of consumers begin to seek out locally-grown edible crops, Altman Plants moves into new territory with GardenHouse Farm.

Locally grown produce ranked No. 2 in a recent survey of 1,300 professional chefs (National Restaurant Association’s 2014 What’s Hot survey), and in March, USDA released the report “Why Local Food Matters: The rising importance of locally grown food in the U.S. food system.” Those are just two of several similar reports of the growing importance of edible crops.

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The American Gardener: Kelly Griffin – Succulent Plant Evangelist

You might not recognize Kelly Griffin’s name, but if you’ve purchased a colorful succulent recently, it might be one he introduced.

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GPN Magazine: Vanishing Research – The Altmans Speak Up

Ken and Deena Altman talk about the future of horticulture industry research and their CfAHR research initiative.

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Ball Publishing: Matt Altman Awarded Young Grower of The Year 2012

Altman Plants’ COO awarded top annual honor by Grower Talks magazine. Award presented at OFA 2012 Short Course.

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Matt Altman Named to 40 under 40 in Horticulture Industry

Celebrating the Next Generation of Horticulture!

At the age of 22 Matt Altman was “drafted” to be GM of Altman’s Salinas, Calif., operation that grew from $5 million in sales to $20 million in five years.

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Altman Named Top 5 Grower in the United States

Greenhouse Grower names Altman Plants as No. 5 in Top 100 Growers.

Link to Original Article

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Ken Altman named first ever “Hort Hero” by GPN

The first-ever Hort Hero is Ken Altman, who is dedicated not only to selling plants but also to supporting the industry’s future. Case in point: Ken and Deena’s Center for Applied Horticultural Research.

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Long before Ken and Deena Altman started Altman Plants — even before they discovered horticulture as a profession, really — they had a mutual passion for social service.

Deena graduated with a bachelor’s in human development, and Ken earned a Ph.D. in psychology. Their passion for plants — and the business that sprouted from it — started as a small backyard collection of cactuses and succulents, which grew into a mail-order business in the 1970s. The rest, as they say, was history.

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