Deena and Ken Altman featured in Greenhouse Grower Industry Issues segment 2003.
– Brandi D. Thomas
Reprinted from Greenhouse Product News, June 2002
The winner of the GPN/MasterTag Marketing Innovation Award shows us that plants sold in chain stores don’t have to become commodities when the brand is geared to not only sell itself, but differentiate both grower and retailer.
If you’ve been keeping up with our Marketing Innovation Award Series, reading about the progenitor of this year’s winning program after the May issue may make you believe we’ve got herb fever. It just so happens that some of the best marketing programs out there are targeted toward herbs. Our winner, Altman Plants, has capitalized on perhaps the most effective campaign any grower can use as a framework for their marketing programs: lifestyle.