At Altman Plants, we happily trace our history back more than 40 years ago to the backyard of two cactus & succulent geeks (you can probably guess their last name), but we know well that this incredible journey has not been one embarked on alone. There’s no 40-some years of collecting, growing, and selling unique, weird, and not-so-weird plants without there being plenty of others right there with us. Customers and fellow plant fanatics, from nationwide retailers at the tip of everyone’s tongue to Main Street plant shops that help form the backbone of their communities.
We’d like to introduce you to a business that helped make the Altman Plants dream a reality. It wasn’t enough that two enthusiastic collectors had amassed a group of plants so great that their backyard was bursting at the proverbial seams. People had to come along in some way and say, “Hey, I’d love to buy those fat, funky plants from you.”
Meet Billy Welter, Owner/Grower of Victor Hlavacek Florist and Greenhouses. His family-owned business has been serving the community in and around Winnetka, Illinois, for four generations, since 1924. Victor Hlavacek Florist and Greenhouses is one of the characters in this plant-driven story.
Billy’s dad, Bill Welter Sr., discovered Altman Plants in the ’70s.
“I believe he found out about the nursery from a trade magazine ad or word of mouth. After receiving some of the plants, in one of his early vacation trips, he stopped in to see the nursery,” Bill said. “My parents were very impressed by the young person that they talked with at the nursery. My mom told me that he knew every botanical name of every plant that he showed my mom & dad! Sounds like an Altman!”
Ha; we reckon so.
It makes sense that a plant business hip to succulents in the ’70s would have as owners people with a fondness for the lovable weirdoes — mimicry succulents, aka mesembs.
“I think one of his favorite succulents….and mine are the living stones, or what I call living rocks: the Lithops and Pleiospilos,” Billy said of he and his father. “The Lithops come in so many different patterns and colors. Both are just cool! We even grew some from seed.”
It wasn’t just about the odd. Quality was paramount.
“My grandfather’s father, Frank, started with having the best quality of whatever he had in the greenhouses and he started to carry many unusual plants as well.”
This carried on to his son Victor, my grandfather, to my mom, Grace — Victor’s daughter — and now to my brother and me, Grace’s two sons. Bill Welter Sr. and Grace Hlavacek Welter were the third generation.”
There will be a quiz at the end of this post.
“Our customers from days old to the present have known or have heard that we carry the best quality and still try to carry many unusual plants and hard goods. It’s just something that is in our family genetics as well as ‘drilled’ into us when we were young!”
” ‘Don’t ever skimp on quality,’ we were told. And we haven’t, as we always hear, ‘You guys have the best plants.’
“I never get tired of hearing that!”
Billy was predisposed to digging plants, but it wasn’t just a family business-based interest for him.
“I have always liked nature, so working with plants, even though it was in the family, kind of came naturally. I learned a lot from my dad and a grower that was here, but what I didn’t know I taught myself. I still teach myself today. If I don’t know something, I look it up to educate myself, either on a plant, the growth habits, or a pest issue.”
While Victor Hlavacek Florist and Greenhouses has always carried some cacti and succulents, the last few years have gone bonkers. Don’t we know it!
“The last few years have just exploded with succulents and orchids…our two biggest repeat sellers. We have even incorporated Echeveria and orchids together. Being the orchids are in moss, they only require watering every couple of weeks. That works OK for the Echeveria too. It is a unique look.”
As much as Billy enjoys parting with cool plants, there are some that don’t quite make it out to the customer area.
“We have had a few requests of customers wanting to purchase the larger plants that are past an ’employee only’ chain. Those are my ‘personal’ collection of plants that I select when the plants come in and I get to pick my favorites! Sometimes I will ‘let go’ of one of my favorites to a good customer.”
Fortunate customer! From our conversation, it sounds like Billy is just where he wants to be.
“The thing I like best about being in this business is that the plants tell me if I am doing a good job or not. There’s no question…no yelling…no conversation needed. The plant either looks great, or it doesn’t. That’s my best reward!”
Next time you’re in Winnetka, 20 miles north in Chicago, pay a visit to Victor Hlavacek Florist and Greenhouses, 746 Green Bay Road. You might wanna take a peek past the “employee only” chain. No promises of great rewards, though. That’s up to Billy.